Amazon will announce new on September 25

An Amazon Echo device.Enlarge / An Amazon Echo machine.


Amazon has introduced that it’ll maintain an occasion on September 25 to announce new merchandise. The corporate’s invites point out that it’ll focus on “new issues from the Amazon Gadgets and Providers group” on the occasion.

Amazon held the same occasion across the identical time final yr, when it introduced a plethora of recent gadgets, together with a brand new Echo Dot, Sub, Present, and extra—the vast majority of the Echo line was refreshed. That looks like a extra probably focus for this yr’s occasion than the Hearth TV, as Amazon introduced new Hearth TVs and a brand new Hearth TV Dice at IFA only recently. Nonetheless, Hearth TV tablets are a chance.

We’re undecided whether or not it will likely be fairly the gauntlet that final yr’s occasion was—Amazon introduced greater than a dozen merchandise then. And there is not a powerful case to be made that the corporate’s lineup is as in want of refreshes because it was then. However if you happen to’ve purchased into the Amazon ecosystem and Alexa, that is the occasion you may need to control to study what new gear you possibly can add to your setup.

Amazon’s product technique has been to convey its companies into customers’ properties with Alexa and a plethora of devices tailor-fit for various elements of the house. The lineup is already sturdy, however on condition that the objective is to be complete, we would not be stunned to see a very new product or two along with updates to present Echo gadgets.

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